5 Mistakes that will Land You in Branding Hell

  Jessica Alba & The Honest Company (owner of honesttoddler.com) vs. TheHonestToddler.com Brand disputes are about CONTROL. You could be fighting over any number of things (e.g. a logo, content, a name), but at the end of the day, someone wants more control than they currently have…or is trying not to lose it.  And whoever…

Plagiarism: Is it really just an ethical violation?

An argument for when it should be grounds for a LEGAL claim I’m not down with stealing ideas, expression, innovation, and identity.  My disfavor for those things fuels the passion for what I do. This past Tuesday, I saw the following in my Twitter timeline (read from the bottom-up): *fire sparked* I checked out the…

Why are people so mad about this? It’s funny! And licensed!

I’m sure you’ve seen this commercial from Kohl’s promoting it’s Black Friday sale….using Rebecca Black’s infamous “Friday” song. If not, here it is: Clearly this is an ad.  Clearly this was intended to be a funny ad.  I like it.   It’s a great play on a very memorable song…in an ad that pokes fun…

Lowe’s Commercial…not digging it.

Have you seen this Lowe’s commercial with the tag line “Never Stop Improving”? Did you really listen to the singer in the background?  If not, here’s your chance: A desperate attempt to sound like Amy Winehouse.  I dont care that the singer is some unknown 23 year old gal named  Gin Wigmore, from New Zealand…

Starbucks…and Reese’s?

I love Starbucks. I love the fact that they offer soymilk. I love that their coffee tastes the same regardless of which ‘Bucks I visit. I love the music choices that blare through the speakers. I love the cozy atmosphere. Anywhoo, so I’m in Starbucks today getting my usual (“tall soy latte please, one splenda)…