5 Mistakes that will Land You in Branding Hell

  Jessica Alba & The Honest Company (owner of honesttoddler.com) vs. TheHonestToddler.com Brand disputes are about CONTROL. You could be fighting over any number of things (e.g. a logo, content, a name), but at the end of the day, someone wants more control than they currently have…or is trying not to lose it.  And whoever…

Kudos to FedEx!

I dropped by my neighborhood FedEx Office today to pickup materials for a client meeting. As I’m reviewing the printed materials, two [older] gentlemen came in and approached the counter. I wasn’t looking at them, I was just listening. Here’s how the conversation went: Them: We wanna make copies of these. Clerk: If these are…

Dear Mr. Newt Gingrich, um…seriously? *smh*

Have you heard about this guy?   Okay, let me be more specific.  Have you heard about all the copyright infringement lawsuits filed against him recently?  If not, click here: This is the very reason my law firm exists.  It exists to make sure that people who make a living off their creativity are paid…

Why are people so mad about this? It’s funny! And licensed!

I’m sure you’ve seen this commercial from Kohl’s promoting it’s Black Friday sale….using Rebecca Black’s infamous “Friday” song. If not, here it is: Clearly this is an ad.  Clearly this was intended to be a funny ad.  I like it.   It’s a great play on a very memorable song…in an ad that pokes fun…