#SnatchingLetters: A Lesson in Reputation and Image

Sorority Sisters. Boy, oh boy. I could see the train wreck coming from a mile away….

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5 Mistakes that will Land You in Branding Hell

  Jessica Alba & The Honest Company (owner of honesttoddler.com) vs. TheHonestToddler.com Brand disputes are about CONTROL. You could be fighting over any number of things (e.g. a logo, content, a name), but at the end of the day, someone wants more control than they currently have…or is trying not to lose it.  And whoever…

How much money are you losing?

Favorite “Lightbulb Moment” of the Month “Imitation is the sincerest form of flattery.” – Charles Caleb Colton Late last month, I spoke with a prospective client who was very upset.  Let’s call him “John”.  John is a very good graphic designer.  Actually, he is an outstanding graphic designer.  He contacted me because there was a…

Dear Mr. Newt Gingrich, um…seriously? *smh*

Have you heard about this guy?   Okay, let me be more specific.  Have you heard about all the copyright infringement lawsuits filed against him recently?  If not, click here: This is the very reason my law firm exists.  It exists to make sure that people who make a living off their creativity are paid…

The. Best. Article. Ever.

Okay, maybe not “ever”.  Probably “article of the month” or something. This article addresses some of the biggest misconceptions by business owners when it comes to starting a business, choosing a business name, and creating a branding strategy. Here are the highlights: Misperception 1:   The branding company I hired created my business name, logo,…

So, you got a Cease and Desist Letter….

    Brief Answer:  Take it seriously.  If you ignore an accusation of infringement, it doesn’t make the problem go away.  Instead, it takes away your options of settling favorably and leaves you with financial penalties that can shut down your business or personal bank account.   Long Answer:  Click Here.  This guy did a…