5 Mistakes that will Land You in Branding Hell

  Jessica Alba & The Honest Company (owner of honesttoddler.com) vs. TheHonestToddler.com Brand disputes are about CONTROL. You could be fighting over any number of things (e.g. a logo, content, a name), but at the end of the day, someone wants more control than they currently have…or is trying not to lose it.  And whoever…

Plagiarism: Is it really just an ethical violation?

An argument for when it should be grounds for a LEGAL claim I’m not down with stealing ideas, expression, innovation, and identity.  My disfavor for those things fuels the passion for what I do. This past Tuesday, I saw the following in my Twitter timeline (read from the bottom-up): *fire sparked* I checked out the…