5 Mistakes that will Land You in Branding Hell

  Jessica Alba & The Honest Company (owner of honesttoddler.com) vs. TheHonestToddler.com Brand disputes are about CONTROL. You could be fighting over any number of things (e.g. a logo, content, a name), but at the end of the day, someone wants more control than they currently have…or is trying not to lose it.  And whoever…

Why are people so mad about this? It’s funny! And licensed!

I’m sure you’ve seen this commercial from Kohl’s promoting it’s Black Friday sale….using Rebecca Black’s infamous “Friday” song. If not, here it is: Clearly this is an ad.  Clearly this was intended to be a funny ad.  I like it.   It’s a great play on a very memorable song…in an ad that pokes fun…