One of the greatest hurdles for small companies with a great product/service and brand is not having enough resources to stop an infringement. Cease and desist letters aren’t always enough to get someone to stop. Sometimes an infringer will view a C&D as a bullying tactic. So, they don’t respond…either in an effort to call your bluff or because they don’t think they are truly infringing. And…sometimes they rationalize that since you’re a small business, you have limited resources, and can’t spend the money to pursue and litigate. And usually the latter is the case.
But now….there is a new option. IP litigation insurance…not to defend against IP litigation. That’s been around. But insurance for a small company to initiate IP litigation against an infringer! Read more here: