Okay, maybe not “ever”. Probably “article of the month” or something.
This article addresses some of the biggest misconceptions by business owners when it comes to starting a business, choosing a business name, and creating a branding strategy.
Here are the highlights:
Misperception 1: The branding company I hired created my business name, logo, or trademark for me, so it must be problem-free.
Misperception 2: The Secretary of State allowed me to register my business name, so it must be available for use as a trademark and trade name.
Misperception 3: The domain name that I want is available for registration, so I am free to use it as I please.
Please, please, please read! Click here——> “Are You An Infringer?”