Why are people so mad about this? It’s funny! And licensed!

I’m sure you’ve seen this commercial from Kohl’s promoting it’s Black Friday sale….using Rebecca Black’s infamous “Friday” song.

If not, here it is:

Clearly this is an ad.  Clearly this was intended to be a funny ad.  I like it.   It’s a great play on a very memorable song…in an ad that pokes fun at itself  (“Can’t get this darn song out of my head!”)

You know what I REALLY like about this ad?  The fact that Kohls didn’t STEAL the song  and try to say it was a “parody” to try to avoid paying licensing fees.   Read an article here; Rebecca was paid for her appearance in the commercial and use of the song.

Way to go Kohls!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s