Sorority Sisters. Boy, oh boy. I could see the train wreck coming from a mile away….
Kim Kardashian’s Butt: A Lesson in Brand Identity
So, Paper Magazine announced its winter edition of their publication and gracing appearing on the cover was Kim Kardashian – full backside nudity. If you haven’t seen it, you can click here (NSFW). There are actually three poses of Kimmy K: a full frontal nude shot, a full backside nude shot, and a shot that recreates this one….
The 8 Percent: Mo’ Followers, Mo’ Problems (Legal Considerations for Bloggers)
My new Legal e-Guide for Bloggers is available NOW! Hello fellow Bloggers! How are you doing on this fine Thursday afternoon? I’m doing GREAT! Why? The reason is that, after a long wait, my legal eGuide for bloggers is FINALLY available! It’s called The 8 Percent: Mo Followers, Mo Problems: Legal Considerations for Bloggers. Why…
UPDATED BLOG POST —> L’OREAL purchases CAROL’S DAUGHTER – win-win-lose?
Yesterday, Lisa Price announced that she reached a deal with L’Oreal in the acquisition of her brand, Carol’s Daughter. While there were tons of tweets and posts on this being an awesome milestone for Ms. Price, I could not ignore the social media mentions of fear of what this will do to the quality of the…
Brands and Diffusion Lines: A Case Study re Prada and Miu Miu
For those who may not know, I manage brands in primarily three industries, one being fashion. I am currently taking supplemental courses in managing fashion and luxury brands to keep my knowledge current and up-to-date. Translation: I love academia. I’d be a career student if it was a viable business model. Today’s topic arises from an…
Reviving a blog…it feels good.
Have you ever had a favorite blog and the blogger just stopped posting? Or, maybe found a great blog post via a Google search only to discover the blog was full of amazing content but defunct? Things happen. Things happened to me. My blog went silent for nearly a year. I was grappling with…
The Truth about Branding? Evolution is Inevitable.
It’s been quite a while since I’ve posted here on the brandinfringement blog. I’ve been busy. Evolving. Organically. And I’ve accepted where life has taken me. Find out what’s been going on the last couple of years and learn what I’m doing now —-> trezanayatkins.com
Robin Thicke v. Marvin Gaye: Why It’s Not What You Think (and what Creatives Can Learn from This)
Today’s post is about these two conversations: So, here we are. Funny thing is, @JMonthemic and @IAMTashaJones’s comment and question, respectively, are not isolated. Based on the Twitter and Blogsphere (and commentary made by the hosts on yesterday’s airing of The Tom Joyner Morning Show), everyone is thinking the same thing(s). So, I’d like to…
5 Mistakes that will Land You in Branding Hell
Jessica Alba & The Honest Company (owner of honesttoddler.com) vs. TheHonestToddler.com Brand disputes are about CONTROL. You could be fighting over any number of things (e.g. a logo, content, a name), but at the end of the day, someone wants more control than they currently have…or is trying not to lose it. And whoever…
will.i.am hasn’t sued Pharrell, but if he did —> know that he has a VALID point.
Yesterday morning, reports claimed that will.i.am the artist, songwriter, and producer sued or threatened to sue Pharrell, the artist, songwriter, and producer for Pharrell’s plans to use “i.am.OTHER” as a brand name. Now we know that yesterday evening, will.i.am tweeted that he has not filed a suit against Pharrell, but he never said that he was…
Plagiarism: Is it really just an ethical violation?
An argument for when it should be grounds for a LEGAL claim I’m not down with stealing ideas, expression, innovation, and identity. My disfavor for those things fuels the passion for what I do. This past Tuesday, I saw the following in my Twitter timeline (read from the bottom-up): *fire sparked* I checked out the…
Getting Dissed: Nike and Lance Armstrong…and the critical decision to DISassociate with a brand.
Last month, I posted a blog discussing the value of a brand associating with another brand. The gist of that post was that when a brand links with another brand, the credibility and goodwill of one is imputed to the other. This makes brand association valuable…a value that must be paid for. But, every now…
