#SnatchingLetters: A Lesson in Reputation and Image

Sorority Sisters. Boy, oh boy. I could see the train wreck coming from a mile away….


Kim Kardashian’s Butt:  A Lesson in Brand Identity

So, Paper Magazine announced its winter edition of their publication and gracing appearing on the cover was Kim Kardashian – full backside nudity.  If you haven’t seen it, you can click here (NSFW). There are actually three poses of Kimmy K:  a full frontal nude shot, a full backside nude shot, and a shot that recreates this one….

Brands and Diffusion Lines: A Case Study re Prada and Miu Miu

For those who may not know, I manage brands in primarily three industries, one being fashion.  I am currently taking supplemental courses in managing fashion and luxury brands to keep my knowledge current and up-to-date.  Translation:  I love academia.  I’d be a career student if it was a viable business model. Today’s topic arises from an…

Reviving a blog…it feels good.

Have you ever had a favorite blog and the blogger just stopped posting?  Or, maybe found a great blog post via a Google search only to discover the blog was full of amazing content but defunct?  Things happen. Things happened to me.  My blog went silent for nearly a year.   I was grappling with…

The Truth about Branding? Evolution is Inevitable.

It’s been quite a while since I’ve posted here on the brandinfringement blog. I’ve been busy.  Evolving.  Organically.  And I’ve accepted where life has taken me. Find out what’s been going on the last couple of years and learn what I’m doing now —-> trezanayatkins.com  

5 Mistakes that will Land You in Branding Hell

  Jessica Alba & The Honest Company (owner of honesttoddler.com) vs. TheHonestToddler.com Brand disputes are about CONTROL. You could be fighting over any number of things (e.g. a logo, content, a name), but at the end of the day, someone wants more control than they currently have…or is trying not to lose it.  And whoever…

Plagiarism: Is it really just an ethical violation?

An argument for when it should be grounds for a LEGAL claim I’m not down with stealing ideas, expression, innovation, and identity.  My disfavor for those things fuels the passion for what I do. This past Tuesday, I saw the following in my Twitter timeline (read from the bottom-up): *fire sparked* I checked out the…